double cross vodka

interactive

To make Double Cross Vodka stand out in a sea of odorless and colorless competitors, we created the practice of "double crossing", taking a mundane or unpleasant situation and improving it in a witty, imaginative way.

The campaign included posters and bar napkins with sample "double crosses", which all lead to a site where users can create their own pranks and revenges, and then share with their friends through Facebook and Twitter.